South Africa's iconic glucose energy drink, reborn. The arc you know, charged with a bold new optimism — energy for the mind and body, in the moments that matter.
The full Lucozade SA line-up, mirrored from the current site structure — filter by pack size exactly as consumers do today.
📦 Pack shots shown are the current SA packaging — confirmed correct: the live @lucozadesa "Bring the Energy" campaign runs the new identity with current packs. Replace with new pack renders if/when an SA pack transition is confirmed. The 325ml Orange returnable SKU is retained in the IA pending confirmation.
Fast-acting glucose energy to switch you on when the day demands it.
Sharpen up. Lock in. Energy for the mind as much as the body.
Put in the energy to finish — whatever you started.
Since 1927, Lucozade has powered people through the moments that matter. In South Africa the new rallying cry is already live on the socials: Bring the Energy — to the court, to the gym, to life. (The previous #Fak'umoya line retires with the old site.)
The refreshed identity turns up that optimism: the iconic arc redrawn and amplified, a vibrant yellow that owns the shelf, and a burst of bubbles that carries the brand's enthusiasm across pack, social and screen.
This dev preview reimagines the current lucozade.co.za structure in the new masterbrand look — a working canvas for the brand refresh brief.
Structure mirrored from the current site's FAQ page — copy to be carried over or refreshed during content migration.
Questions about our products? Get in touch and we'll come back to you.
[Carry over consumer-care contact details and form from the current site's Contact Us page.]
Stock Lucozade in your store.
[Carry over trade contact details from the current site.]
@lucozadesa
The new look and feel, live on Instagram. Tiles below auto-load from
assets/instagram/ig-01.jpg … ig-06.jpg— drop in saved posts from instagram.com/lucozadesa and redeploy to populate the feed.